The Buyer | Roussillons Jean-Marc Lafage on acting now for a sustainable future

For a seventh generation winemaker you would think most of the issues and challenges facing Jean-Marc Lafage would have been handled by his predecessors. Far from it. The last few years have been some of the most eventful and important in the Roussillon family’s history. Here Lafage explains the important steps it is taking to tackle climate change by turning to regenerative viticulture and the huge benefits it is bringing to its land. He also sets out its export strategy and why it was so strategically important to align itself with Hallgarten & Novum Wines in the UK and what plans they have for its customers in the future.