The Buyer | Stranger & Strangers Kevin Shaw: Dos & don’ts of AI in label design

2026 will go down as the year when AI went from ‘nice to have’ to ‘what are you using it for’. But the more we explore AI it also throws up an increasing number of questions about what we should and should not be doing with it - particularly in business. Here Kevin Shaw, founder of world-leading design agency, Stranger & Stranger , explains the ins and outs of how it is using AI, and why ultimately when it comes to the world of label and brand design we humans still, thankfully, have the edge.