The Buyer | Taittinger on its special relationship with the 2026 FIFA World Cup

As the world readies itself for the 2026 FIFA World Cup™ this summer, for Champagne Taittinger this biggest event in footballing history has extra special significance. This year’s World Cup will be the fourth one for which Taittinger has been FIFA’s sole Champagne house partner – a relationship which has helped change its perception from being traditional to audacious, and which has been a step change for the house in terms of size. Geoffrey Dean travelled to Paris to hear from Vitalie and Clovis Taittinger as they launched the 350,000 limited edition special label bottles.