The Grapevine: Pop star signs up to sell premium drop - News | InDaily, Inside South Australia

Australian pop star Troye Sivan has been picked by iconic South Australian wine label Penfolds to design two limited-edition Penfolds Bin 389 bottles, a giftbox, and a rare 1.5L magnum.

Sivan – now a Penfolds Creative Partner – will work with the brand over a multi-year period to help promote the luxury label in new territories and demographics.