The Rare Wines Collectors Are Hunting in 2026 and What Makes Them So Great

These are the bottles worth adding to your cellar this year, according to a leading wine expert.

Wine may be one of the oldest cultural products in the history of human civilization, but it is as susceptible to trends, hype, and market whims as any collectible luxury product. So how do wine sellers and industry professionals predict or choose which wine regions, styles, and producers will be attractive to buyers in the future?

“Part of it is just being aware of what’s going on in the wider market, and seeing what people are responding really quickly to—what sells out really fast and what sits,” says Tynan Pierce, wine director of the members-only wine club Yes Society.