The Rise of Intelligent Wine Buying: Why Consumers Are Drinking Less but Better

The Rise of Intelligent Wine Buying: Why Consumers Are Drinking Less but Better

As consumers drink less but demand more from every bottle, wine retail is entering a new era of personalisation. Matt Ovenden, Founder of The Wine Engine, explores how AI is transforming discovery and choice.

Published by www.emeoutlookmag.com at 2026-09-04