There’s a Wine for Everyone: New Survey Highlights Importance of Recruiting "Wine Hesitant"

In the most recent consumer benchmark survey from the Wine Market Council (WMC), a red flag popped up; 35% of non-adopters said they didn’t like the taste of wine while 39% said they preferred the taste of other alcohol beverages—and they’re basing their dislike based off just a few experiences with the finish of a wine.