U.S. wine sales will fall below 300 million cases in 2026 for the first time in 20 years

U.S. wine sales will fall below 300 million cases in 2026 for the first time in 20 years

Shanken forecasts a sixth straight annual decline, with wine-based cocktails reaching nearly 11% of volume by 2030.

Published by www.vinetur.com at 2026-10-06