Valoritalia: data confirms wine difficulties, but also shows how to overcome them

2026 report figures of the largest Italian wine certification body: bottlings down, mainly for red and Pgi wines

A sharp drop in bottlings for PGI and red wines, while PDO wines, white and sparkling wines are holding up better; a supply chain increasingly more concentrated at the top (in terms of companies or producer groups, but also of denominations capable of generating significant volumes), alongside a highly fragmented network of micro-companies and micro zones or denominations; and sustainability, in its various forms (environmental, economic, social), which is increasingly seen as a value to invest in rather than a cost to bear, becoming a key competitive factor in an increasingly complex and contracting market scenario: this is the “snapshot” of the Italian wine sector in 2026 Annual Report by Valoritalia, the largest Italian certification body - which, with 219 certified denominations of origin and a network of 37 operational offices across the country, covers over 60% of quality wine produced in Italy - presented yesterday in Rome “by the only certification body (headed by president Francesco Liantonio, interviewed by WineNews, and ceo Giuseppe Liberatore) which each year provides companies, consortia, institutions and the media with a comprehensive and reliable picture of Italian quality wine”.