Visiting Armenia the ’oldest newest’ wine country in the world

Armenia’s growing international profile was reinforced this year by hosting the 33rd edition of the Concours Mondial de Bruxelles (CMB) in Yerevan. Apart from a strategic opportunity to showcase Armenia’s terroirs and strengthen the country’s visibility on the international wine scene, the CMB delivered some fascinating insights into how data and technology are becoming increasingly important in wine communication and sales. Armenia’s strength lies in originality, quality and identity with internationally trained Armenian winemakers returning home to revive local viticulture with a modern perspective. Joanna Dabrowska attended the event for The Buyer and here relates how Armenia is steadily positioning itself as one of the wine world’s most intriguing emerging regions.