Wanderlust bets on Sardinia as demand shifts to Italy’s lesser-known regions

Wanderlust Wine has been appointed exclusive UK importer for Sardinian producer MESA, with the distributor arguing that sommeliers are moving beyond Italy's established classics in search of more distinctive regional wines. Speaking exclusively to the drinks business, founder Richard Ellison said growing curiosity among consumers has created fresh opportunities for indigenous varieties such as Vermentino and Carignano.