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Why is the UK drinking so much Verdejo?

26 Mar 2026

White Verdejo wines from Rueda in north-west Spain are seeing a sales spike in the UK. Sarah Neish investigates why demand is rising, and how 30 'test pits' dug in the Spanish region could be key to its continued success.

Published by www.thedrinksbusiness.com at 2026-03-25

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