Will the recent ’disciplined’ pricing reinvigorate buyer appetite?

Will the recent ’disciplined’ pricing reinvigorate buyer appetite?

Keen pricing in new releases from Yquem, Latour, and Bollinger are indicators of a new,  “market liquidity prioritisation”, according to the latest report from WineCap, hinting that there is “a concerted effort from major estates to meet the market where it is, rather than where they wish it to be”.

Published by www.thedrinksbusiness.com at 2026-04-01