Wine Australia flags stronger connections and market opportunities across Asia Pacific

According to Wine Australia, Australian wine exporters are gaining stronger traction across the Asia Pacific region, with a series of “high-impact” trade, education and promotional initiatives “helping to build visibility, deepen trade relationships and position Australian wine more competitively in key markets”. Across Japan, China and Southeast Asia, targeted activations are reportedly translating into practical outcomes for exporters – from stronger trade advocacy to improved alignment with evolving consumer and trade demand. Wine Australia says that inbound visitation programs are helping build a stronger network of in-market advocates for Australian wine across Asia Pacific. Top-performing trade professionals from Japan and leading wine educators from Thailand, Vietnam, Indonesia and Taiwan recently travelled to Australia for “immersive programs” spanning regions including Hunter Valley, Clare Valley, Barossa Valley, Adelaide Hills and McLaren Vale.