Wine brands must pick emotion over jargon, Benchmark Drinks MD says
Wine brands that focus too much on traditional terminology risk losing relevance with today’s drinkers, according to industry executive Paul Schaafsma.
Wine brands that focus too much on traditional terminology risk losing relevance with today’s drinkers, according to industry executive Paul Schaafsma.
The 2022 vintage highlights the characte...
Published by www.wswa.org at 2026-10-01
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