Wine Is Swinging for the Fences With Sports Advertising

These days, when you watch sports, you’re inundated with ads. Every other commercial is for a betting app; stats and even plays are sponsored; and each break in action is filled by an announcer ad-read. There are CGI logos behind home plate and on the mound, floating on the basketball court, and even on the field during NCAA football games. And these aren’t just traditional sports sponsorship brands like beer, cars, and footwear: No industry or product is off limits, as Super Bowl ads over the past few years have shown.