Wineries encouraged to get involved with Fiano Festa following success in 2025

Wineries are invited to get involved with the returning Fiano Festa campaign, which will run through spring and summer to introduce new customers to the varietal ahead of Fiano Day on 16 October 2026. According to Mastermind Consulting and Oliver’s Taranga Vineyards in McLaren Vale, last year’s campaign found “widespread success in both reach and product sales”. The total reach for 2025 was approximately 2.7 million with 24.5 thousand social media interactions, 350 non-social media mentions and a 58% increase in Google searches for Fiano wine. “We were thrilled to see a significant uplift in Fiano sales across all channels,” said Corrina Wright, director at Oliver’s Taranga Vineyards. “We attribute this success to the groundswell created by the Fiano Festa campaign, and the variety’s ability to convert white wine drinkers into ongoing Fi