’With about 150 brands overall, our tail was way too long’ - Vinarchy CEO Danny Celoni speaks to Global Drinks Intel - Part I

Vinarchy has been with us for all of 16 months, coming into being in April last year when Accolade Wines was united with the bulk of Pernod Ricard's former wine assets. Four months later, Danny Celoni left the relative comfort of the CEO-ship of Carlton & United Breweries in Australia to take the helm at the newly-created wine business. Global Drinks Intel editor Olly Wehring caught up with Celoni last month to hear about his first year in charge.