WSET drops Greek goddess from logo in brand overhaul

The WSET is removing the figure of Ariadne from its logo and adopting a simplified identity as part of a wider rebrand.

The changes, which were unveiled at the organisation’s annual graduation ceremony on 27 April in London, include a new logo, a revised strapline – ‘Global Drinks Education’ – and updated student pin badges. The organisation will also begin referring to itself primarily as ‘WSET’ – moving away from its full name.