Xinomavro Ventures wants to drag the wine industry into the digital age

Xinomavro Ventures, founded by Guillaume de Pracomtal and Greg Letort, aims to integrate new technologies into the traditional wine industry, bringing a Silicon Valley mindset to viticulture. As vineyards face challenges like water scarcity and labour shortages, Xinomavro invests in start-ups such as Saga Robotics and RootWave, which focus on reducing pesticide use and exploring sustainable practices. The fund targets technologies that can be scaled globally, viewing the wine industry as a gateway to broader agricultural innovation.