Young Russian adults pushed SimpleWine’s non-alcoholic wine sales up nearly 25% in summer 2026.

Young Russian adults pushed SimpleWine’s non-alcoholic wine sales up nearly 25% in summer 2026.

Among customers ages 18 to 22, sales rose 2.1 times from a year earlier, far outpacing the retailer's overall growth.

Published by www.vinetur.com at 2026-08-31