J. Lohr Launches First Bilingual Wine Campaign

J. Lohr Launches First Bilingual Wine Campaign

J. Lohr's Holiday Favorites goes bilingual, targeting Hispanic consumers who'll make up nearly 1 in 5 U.S. wine drinkers by 2028. Wine, food, and tradition en dos idiomas.

Published by wineindustryadvisor.com at 2026-10-22