New Zealand Winegrowers launches May campaign with white wine emoji petition

New Zealand Winegrowers is once again inviting wine lovers around the world to ‘Pour Yourself a Glass of New Zealand’ this May. Timed to coincide with International Sauvignon Blanc Day (1 May), International Pinot Gris Day (17 May) and International Chardonnay Day (21 May), the month-long campaign aims to shine a spotlight on New Zealand’s signature white wine styles while encouraging discovery of the country’s premium wines across regions and varieties. Despite the popularity of its white wine globally, there is no white wine emoji across digital platforms – a fact New Zealand Winegrowers aims to change.