SA renews global showcase deal with Bordeaux wine museum

South Australian wines will continue to be showcased at La Cité du Vin, a prestigious wine museum in France, following a new two-year deal signed by the state government. Attracting more than 3.5 million visitors from across the world since it was established a decade ago, La Cité du Vin “delivers immersive showcases of the world’s best wines”. The new Memorandum of Understanding between the SA government and the wine museum in Bordeaux was signed on the eve of the Great Wine Capitals Global Network’s International Annual Conference, which is currently underway in Hawke’s Bay, New Zealand. Through this renewed partnership, South Australian winemakers will showcase their wines through tastings in the museum’s Belvedere Room, “against a 360-degree panoramic backdrop of Bordeaux”.