The Buyer | Why Cube Communications refuses to be just another drinks PR agency

Arguably some of the best placed businesses and individuals to be able to take a helicopter view of the key trends within the UK and international drinks industry are the major PR and communications agencies who work daily to try and connect drinks brands, producers and wine regions with their target drinks buyers. This puts Cube Communications in a particularly strong position as this year it celebrates 25 years of providing the right platform and PR strategy for its range of drinks clients. To better understand just how it does that Richard Siddle sits down with Cube’s co-founders, Chris Mitchell and James Gabbani and PR director, Claire White to get their take on what makes an effective communications agency, the challenges of AI, and how they plan to keep finding the right multi-media solutions for their clients.