Treasury Wine Estates promotes Penfolds Kristy Keyte to CMO

Treasury Wine Estates has promoted long-serving Penfolds marketer Kristy Keyte to chief marketing and innovation officer, as the winemaker refocuses its portfolio following a $1b-plus loss.Keyte, who has spent almost 15 years at the ASX-listed company and led marketing for flagship brand Penfolds for the past eight, takes on the newly expanded remit amid a […]