Why Penfolds owner Treasury Wine Estates is cutting brands by half without a fire sale

Why Penfolds owner Treasury Wine Estates is cutting brands by half without a fire sale

The Penfolds owner says the sale of a handful of brands including Rosemount reaped just $50m. The sale price for Rosemount 25 years ago was $1.5 billion.

Published by www.afr.com at 2026-10-15